Case Study: Advocates for Highway and Auto Safety

Collateral for Advocate’s partner CRASH — Citizens for Reliable and Safe Highways —a successful national campaign to keep dangerous triple trailer trucks off the road in targeted states. We hope you never find yourself on the road next to one. View PDF

Advocates for Highway and Auto Safety is an alliance of consumer, medical, public health, law enforcement, and safety groups and insurance companies and agents working together to improve road safety in the United States. The Advocates’ mission is the adoption of federal and state laws, policies and programs that prevent motor vehicle crashes, save lives, reduce injuries, and contain costs. Presenting clear and accurate — and compelling — information is crucial to Advocates success in lobbying, recruiting stories from victims, and the support of all stakeholders.

For more than three decades, Daylight has assisted Advocates and their coalition partners with communicating the importance of highway safety laws to a variety of stakeholder audiences, from federal elected officials to corporations to voters.  This has included message development; branding; targeted persuasion media campaigns; visual aids to strategically assist members of Congress in presenting Advocates’ information on the floor of the U.S. Senate; and design, development and maintenance of a robust website.

Daylight also designs Advocate’s eagerly anticipated annual editions of the Roadmap of State Highway and Safety Laws, bringing visual character and messaging to what is often a technical and complex subject matter.

  • Collateral and print media creation, including custom photo-illustration and graphic design
  • Message development
  • Website strategy, design and development
  • Branding and identity
  • Brand guidelines

“In our 28 years you never have failed us with your creative genius. I can’t tell you how many positive comments I have received about how terrific your work is from my board members, congressional staff and the press. Every year you come up with amazing and original ideas and you set the bar a notch higher. I always look forward to working with you because of your incredible energy and creativity. Thanks again for always coming through for us. Your work for Advocates has been so beneficial to advancing our safety program and reputation as an effective and credible organization.”

Jackie Gillan, Former President, Advocates for Highway and Auto Safety

“Jamie Douglas has delivered a consistently high-level of thoughtful and creative work for many of our important causes. We always look forward to having him on our team.  He quickly understands the challenges we face, proposes original suggestions and presents unique and compelling ideas that help us advance our message. I once used his brochure at a congressional hearing to demonstrate my concerns about triple trailer trucks. His visuals drove the point home better than my words.”

Joan Claybrook, President Emeritus, Public Citizen

Sample graphics from annual Roadmap of Highway Safety Laws reports


Miscellaneous collateral