Douglas Strategic Media Arts and Daylight Comunications

RFP for Campaign Legal Center

Dear Pete and Campaign Legal Center team,

Thank you again for inviting me to submit to the Campaign Legal Center annual report RFP. I would be very fortunate to help move your crucial mission forward.

I put together this small site to display the proposal. At the top of the page, the navigation menu can guide you through the proposal elements. At present, I’m transitioning my business and my main site is currently under construction.

Below are links to a few work examples, all report-type projects. However, much of my most creative work has been through other types of projects — websites, posters, direct mail, and ads — all of which present approaches that can be incorporated into your annual report. Please let me know if you would like to see any examples.

And please let me know if you have any questions or would like additional information, or if you would like to have this proposal provided in another format.


Jamie Douglas
96 County Road, Ipswich, MA 01938
+1 978 430 0030

Firm Overview

I am a U.S.-based, award-winning creative director, writer, designer, and communications strategist for public advocacy causes and campaigns — including expansion of workers’ and voters’ rights, access to affordable health care, consumer safety, public education, climate change and environmental protection, and international development. I own Daylight Communications, a boutique agency specializing in message and brand development, strategic planning, and content creation for digital, online, print, display, and video media.

I would be your primary contact, partner, and designer for the annual report project. When the need arises, I draw from a reliable team of specialists to expand my services and capabilities.

Before starting Daylight in 2000, I was the Senior Vice President and Creative Director for Campaign Performance Group, at the time a leading national political direct mail consulting firm. I founded Daylight to transition away from mainly electoral campaigns toward serving the broader vision and focused agendas of cause-oriented, issued-based non-profit organizations and grassroots advocacy campaigns.

Previously a magazine editor, art director, and illustrator, I have published profiles on a diverse collection of cultural icons, including psychologist Bruno Bettelheim, writers Michael Ondaatje and Russell Banks, biologist Paul Ehrlich, linguist and activist Noam Chomsky, and talk radio pioneer Larry King.

I hold a B.A. in History from Brown University, in Providence, Rhode Island, and have studied at the Art Students League in New York, New York.

I have won multiple awards, including those from the London International Awards for advertising and the American Association of Political Consultants.

Mission & Approach


My goal is to support people with transformative missions that improve people’s lives by creating a more civil, humane, equitable, democratic, and just society.


I’m a designer and writer, but my approach is governed by my experience as a strategist and creative director — with an eye for the overarching purpose, strategy, and message that will best serve your organization’s goals and strategies.

My design philosophy is simple: leverage the power of your story to create concise, clear, and graphically captivating media that fully engages your audiences. I strive to make the complex accessible, compelling, and relatable by leveraging creativity, empathy, and humanity.

My work style is honest, straightforward, and anchored in open collaboration with you. My mission is to put my best professional recommendations forward in the clearest way possible so that, together, we can move your mission forward.

Experience & Capabilities

Experience with Non-Profit Organizations

I have been fortunate to work for dozens of amazing clients, providing a range of creative and strategic services to advance their missions, including:

Advocates for Highway and Auto Safety
Career Connect Washington
Center for Science in the Public Interest
Challenge Seattle
Citizens for Reliable and Safe Highways
Earth Day Network
Fair Food Network
Global Internet Policy Initiative
Kellogg Foundation
Mothers Against Drunk Driving (MADD)
National Parks Foundation
The Nature Conservancy
Partnership for a Secure America
Public Citizen
Save Health Care in Washington
Trust for Public Land
United Nations Foundation
The Wilderness Society


  • Message and brand development, including brand guidelines
  • Content creation for digital, online, print, display, and video media — including concept development, copywriting, editing, art direction, and graphic design — for both persuasive and educational purposes
  • Strategic planning
  • Production management
  • Website development, design, and maintenance
  • WordPress training
  • Qualitative and quantitative public opinion research analysis
  • Paid media (advertising) placement and audience targeting

Work Examples

Cost & Timeline


We are open to being flexible on cost, depending upon actual content, timing, and other requirements. That said, based on the example provided by a recent Campaign Legal Center annual report, we estimate the cost for this project to be:

$7,560.00 for 20 pages

$9,200.00 for 21-30 pages


Design an approximately 20-30-page report:

  • Brainstorm core messages, approaches, and goals with the CLC team.
  • Upon request, provide editing suggestions for content structure and top-level messages.
  • Provide two design concepts from which CLC will select the final approach.
  • Assist with the selection and procurement of art (stock images, etc.), as necessary.*
  • Provide both original art for infographics as well as any necessary adjustments to client-supplied infographics or photography to fit Campaign Legal Center brand aesthetic and guidelines.
  • Design and layout the complete report, using Indesign, Illustrator, and Photoshop, including updates and revisions at client request until final approval to print.
  • Deliver electronic versions of the final approved document in interactive PDF format and print-ready native InDesign files.
  • Work with CLC print vendor to meet their production requirements.

*All art (stock photos, etc.) procured from third parties will be billed above and beyond the design cost, separately and at cost.


With an absolute deadline of May 31, 2024, I estimate that we will need approximately three months from initial discussions to delivery of the final artwork. Here is a hypothetical timeline:

  • March 1-15: initial discussions, “discovery” process and introduction to CLC brand guidelines and aesthetics, team orientation, and assessment of content resources.
  • April 1: Deliver two conceptual design approaches
  • April 15: Approval of design approach; CLC provides all content, including direction for procuring/designing infographics and photography.
  • April 29: First draft of layout
  • April 30-May 20: Editing, updates, and revisions.
  • May 24: Final draft delivered for approval
  • May 28: Final approval
  • May 31: Delivery of completed annual report in requested formats (e.g. interactive PDF and print-ready Indesign package).