Douglas Strategic Media Arts and Daylight Comunications

Work Example: Advocates for Highway and Auto Safety, Roadmap to Safety reports

Advocates for Highway and Auto Safety is an alliance of consumer, medical, public health, law enforcement, and safety groups and insurance companies and agents working together to improve road safety in the United States. The Advocates’ mission is the adoption of federal and state laws, policies, and programs that prevent motor vehicle crashes, save lives, reduce injuries, and contain costs. Presenting clear, accurate — and compelling — information is crucial to Advocates’ success in lobbying, recruiting stories from victims, and the support of all stakeholders.

For more than three decades, Daylight has assisted Advocates and their coalition partners with communicating the importance of highway safety laws to a variety of stakeholder audiences, from federal elected officials to corporations to voters. This has included message development; branding; targeted persuasion media campaigns; visual aids to strategically assist members of Congress in presenting Advocates’ information on the floor of the U.S. Senate; and design, development, and maintenance of a robust website.

Daylight designs — from cover art to layout to infographics — Advocate’s eagerly anticipated annual editions of the Roadmap to Safety report, bringing visual character and messaging to what is often a technical and complex subject matter.


  • Concept and messaging development
  • Graphic design, infographic design, art direction for print and online projects