

Case Study: Jamie Metzl, author
Challenges
Jamie Metzl is a veritable Buckaroo Bonzai — W.H.O. committee expert advisor, novelist, triathlete, North Korea expert, technology futurist, founder of a global social movement, “original truth-seeker” at the center of the debate over the origins of the COVID-19 pandemic, and more. With JamieMetzl.com, our challenge was to create a website that clearly conveyed Jamie’s rich, multi-dimensional profile, while making it easy for visitors to explore and enjoy his content. With HackingDarwin.com and SuperconvergenceBook.com, our goal was to support the marketing of Metzl’s ground-breaking books, conveying both the credibility and accessibility of each book’s content.
Solutions and Outcomes
JamieMetzl.com: Working with Metzl, Daylight deployed and continues to support this multi-page website, complete with hardened security and the flexibility to accommodate dynamic content and a growing library of media appearances. This WordPress site was set up to allow Jamie to make blog posts and other timely edits — driven by his participation in hyper-current news events — without being distracted by the more technical aspects of the site.
HackingDarwin.com: Working with the publisher of Hacking Darwin, Daylight designed and built a website that has helped the book become an international bestseller, published in several languages, and significantly increased Jamie Metzl’s speaking engagements, including an appearance on “60 Minutes” to discuss the origins of COVID-19.
SuperconvergenceBook.com: Working with the publisher, Daylight designed and built a website that has supported Metzl’s most exciting book launch to date, in June of 2024.
Services
- Design, art direct, copywrite, develop, launch, maintain, and host websites; infographic design.
- Branding and identity
- Hardened website security
- Custom photo-illustration and graphic design
- Ongoing website maintenance and monitoring
- Essential WordPress training
- SEO and Google Analytics
- Brand guidelines
“I’ve worked with Jamie Douglas on many different political, NGO, and business projects over many years and can say without any hesitation that he is simply the best. His strategic sense is highly developed, his ideas are thoughtful, and his execution and attention to detail are superb. I really can’t praise Jamie or his work highly enough.”
Jamie Metzl, Founder and Chair, OneShared.World; Co-Chair, Partnership for a Secure America; Senior Fellow, the Atlantic Council; Former NSC, State Department official; World Health Organization expert advisory committee member on human genome editing